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Build your first flow

The comment-to-DM lead magnet: someone comments your keyword, Ravela DMs them the link — instantly, every time.

Updated Jul 1, 2026

The play

You post something useful and say “comment GUIDE and I’ll send it to you.” Every commenter gets a DM with the link within seconds — whether it’s twelve people or twelve hundred. That’s the comment-to-DM lead magnet, and it’s the best first flow because it works at any audience size and pays off the day you publish it.

Two pieces make it happen: a flow (the conversation Ravela sends) and a trigger (the event that starts it). You’ll build the flow first, then point a trigger at it.

Create the flow

Templates are the fast path — the Lead Magnet Delivery template sets up the whole conversation for you. Prefer to see how the pieces fit? Start blank and drag nodes onto the canvas yourself.

  1. 1Go to Flows and create a new flow.
  2. 2Pick the Lead Magnet Delivery template (or start from a blank canvas).
  3. 3Open the message node and make it yours: write the DM in your voice and add the link you promised.
  4. 4Save. The flow stays a draft — nothing is live yet.

Wire the trigger

The trigger watches Instagram for the event you choose and starts your flow when it happens. For this play, that event is a comment containing your keyword.

  1. 1Go to Automations → Triggers and create a new trigger.
  2. 2Choose the connected account it should watch.
  3. 3Pick “Post or Reel Comment” as the event.
  4. 4Scope it: a specific post or reel, all posts, or “next post” to arm your upcoming one automatically.
  5. 5Enter your keyword (like GUIDE) and choose Contains or Exact match.
  6. 6Optional: turn on “Reply publicly too” so the comment gets a public reply alongside the DM, and keep “once per post per person” on.
  7. 7Pick the flow you just built, review, and create.

Make it yours

A few upgrades worth making before you test — each takes a minute:

  • Add buttons for the next step (up to three per message, with short labels) instead of pasting bare links.
  • Rotate a few public-reply variations so your comment section doesn’t read like a robot wrote it.
  • Delivering a file instead of a link? The Send Asset node DMs a PDF, preset, or video straight from your asset library.
  • Keep messages tight — Instagram caps a DM at 1,000 characters, and shorter reads better in chat anyway.